Uncover Heineken's story at this interactive brewery museum in Amsterdam. Explore brewing secrets, enjoy immersive experiences, and sip on two complimentary beers!

Dive into the world of Heineken with this immersive, interactive tour through the iconic Heineken Brewery in Amsterdam. Once a working brewery, now a world-class museum, the Heineken Experience offers an engaging journey into the history and craftsmanship behind one of the world's most famous beer brands. Explore Heineken’s heritage, learn the secrets of brewing, and enjoy unforgettable activities that will leave you with lasting memories.

• Discover the Heineken Story: Learn about the family behind the brand and the history that shaped Heineken into a global beer icon. Follow the evolution of the famous logo and brand identity through the years.

• Interactive Brewing Process: Watch as experts guide you through the complete brewing process, from water sourcing to bottling. Gain hands-on knowledge about brewing techniques and maybe pick up a tip or two on how to pour the perfect pint!

• Unique Experiences: Ride a virtual horse through the streets of old Amsterdam or immerse yourself in the 4D ‘Be the Beer’ experience, where you get a beer bottle’s-eye view of the brewing journey.

• Fun Pub Games & Dutch Sing-Alongs: Try your hand at classic pub games and sing along to Dutch drinking songs for a true taste of Amsterdam's beer culture.

• Free Beer Tastings: Cap off your tour with two complimentary beer tastings, and if you're a true aficionado, upgrade to the VIP package for five premium beer tastings during your visit.

This experience is a must-do in Amsterdam—offering fun, history, and, of course, great beer!